Explore the Tyrolean capital with Victoria and Emanuele
Located in the west of Austria, Innsbruck marks above all with its unique diversity: urban flair, untouched nature, adrenalin-packed adventures. Innsbruck is one of the few cities where the mountains never seem far away. Obviously, the city is a hub for snow-sports in winter, but the mountain fun doesn’t end there. Hiking, biking and rock-climbing are just a few of the adventures on offer in the warmer months.
In this example, we explore how Innsbruck Tourismus join forces with SwayFluence to leverage a range of influencers to promote its breath-taking city and unique offers.
In mid-May 2022, Innsbruck announced a campaign cantered on a handful of Austrian and German influencers to encourage the Gen Z to explore and visit the inimitable sites of Innsbruck.
Innsbruck Tourismus wanted to promote the abundance of contrasts and encourage German travellers to visit the Tyrolean capital. SwayFluence and Innsbruck Tourismus launched a marketing campaign with two social influencers from Germany, who were able to showcase the beauty of the destination, and share unique content with their audience.
Content Creator Victoria Garcia, provided her followers with attractive captions and a guide where to stay, where to eat and what activities to do.
Emanuele, on the other hand, provided his followers with an exceptional photographs and videos and seamlessly integrated the Innsbruck into their usual content.
You can follow the influencers that took part in this Familiarization Trip on Instagram and discover more about Innsbruck. Profiles are linked below:
Victoria Garcia https://www.instagram.com/victo_somewhere/
Emanuele Vignoli https://www.instagram.com/ema_outsider/
SwayFluence is a matchmaking platform that takes the
guesswork out of influencer marketing.
Utilizing its growing international network of bloggers, celebrities, journalists and thought leaders, SwayFluence connects local influencers and exciting brands, so that they can tell their stories together - no matter where in the world they are.
By working with SwayFluence, brands are guaranteed matches with vetted, quality professionals that can effectively embody their campaign and influencers are guaranteed more opportunities with exciting brands.
Find out more about SwayFluence and its full range of flexible influencer marketing services, from matchmaking to strategic counsel and campaign management:
@Brands: Discover your brand potential with SwayFluence!
@Influencers: Join our networkto work with more exciting brands!