How to produce engaging travel content from home
For many around the world, this month marked the one-year anniversary of our first COVID-19 lockdown and the past year seems like a blur. Travelers at heart, many of us have been cycling between cabin fever, optimism and disappointment as borders close, reopen and close again. With all of these travel and social restrictions, how can content creators find inspiration in these uncertain times?
At the moment, creators have to walk a fine line when safely promoting tourism. But many bloggers and influencers have been coming up with creative ways to talk about travel, even when not traveling. Here are some of the best ideas we've come across so far:
Bringing back #ThrowbackThursday vibes, many content creators are posting about their favorite trips with the hashtag #TravelMemories. This is probably the simplest way to keep creating inspiring content, without directly encouraging travel that some might see as unsafe.
Everyone needs a bucket list, right? Sharing your #TravelBucketList is a great way to interact with your community and inspire each other with optimism and planning. While you obviously won't have any of your own pictures or videos of places you've never been, you can use this opportunity to experiment with Reels and/or stock footage of these beautiful destinations. For even more community outreach, find some of your followers or fellow creators that have already checked off your bucket list destination and ask them if you can feature their content as part of yours!
Test Your Travel Agent Skills
Perfect for Type A personalities, you can get to planning! Why not help your followers plan an epic post-pandemic trip without sparing any of the details? You can feature one of your favorite destinations (or even your hometown!) and help organize itineraries for any kind of traveler: luxury, adventurer, relaxer, culture buff. Be sure to include your favorite accommodations, eateries and activities - perhaps even routes for road trips!
Focus on Your Own Next Adventure
Why not invite your followers to help plan your next trip? You're probably bored with Netflix and weary of lockdowns, so why not distract yourself in some planning and research? Tick off an item on your Bucket List and get to planning. Share your progress on Stories and in your blog posts so your community can follow along, and use polls and questions to get opinions on what you should do!
Flex Your Creative Muscles with New Types of Content
Haven't tried out Instagram Reels yet? Go for it! Always wanted to start a vlog? Take a free course and try it! Want to get started on a digital travel guide? Start your outline and get writing!
But if lockdowns are making you feel down, take some pressure off and focus on self-care. We all deal with things in different ways, and you deserve to be healthy, happy and motivated on your own terms.
Have any other ideas? Share them with us on Instagram!
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