What started as a social media campaign changed the law in the UK
You've probably already heard of the #FilterDrop campaign on Instagram, a movement started by model and makeup artist Sasha Pallari in 2020 to discourage the use of filters on social media, particularly when promoting products.
Well, earlier this year, the #FilterDrop campaign pushed the UK's Advertising Standards Authority (ASA) to take action. Before the ruling, the ASA considered two cases involving tanning products that were promoted on Instagram with the use of filters and found that both were likely misleading to consumers, depicting results that were not realistically achievable with the use of the products shown.
So what does this mean? In the UK, influencers should no longer use filters when promoting beauty products that could exaggerate their effectiveness. Simply mentioning that you used a filter is not enough.
The use of filters on social media - especially face-altering filters - has been found to contribute to mental health issues in users by showing unrealistic and unachievable expectations. Sasha Pallari is now one of many influencers using their platform to promote authenticity and body positivity by shining a light on the issue.
You can read more about the ASA's guidelines for UK influencers here.
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