Consumers Find Influencers More Trustworthy Than Brands
For years, celebrities have been endorsing products and influencing the purchase decisions of the multitudes. But the past few decades, many brands have been swapping to influencer marketing.
Influencers are the new celebrity, and whatever their lead, Gen Z and millennial follow. Today’s social media influencers provide the persuasive power brands are looking for — in a way that’s more targeted, more measurable, and more affordable than working with traditional celebrities.
Gen Z and millennial consumers expect authentic brand relationships and have started to see through celebrity endorsements as the financial transactions they are. In contrast, influencer marketing, is built on a trust and respect the consumer has established with an influencer.
More and more brands are moving away from the expensive celebrity endorsement. While celebrities have mass appeal and fans, they are not experts in the type of products they are promoting. You can gain brand exposure, but that may not be enough to drive sales. One of the best features of influencers, for brands and consumers alike, is that they are generally experts in their respective fields. People turn to them for advice, tips, and recommendations regarding consumer products.
These influencers are the leaders who engage in conversation and develop a strong relationship with their audience. This keeps them in a position to partner up with the brands and endorses the products effectively. Influencers break the barriers of traditional advertising with the authenticity and realness of their content. They tend to come off as more personal and genuine when talking about any product.
SwayFluence is a matchmaking platform that takes the
guesswork out of influencer marketing.
Utilizing its growing international network of bloggers, celebrities, journalists and thought leaders, SwayFluence connects local influencers and exciting brands, so that they can tell their stories together - no matter where in the world they are.
By working with SwayFluence, brands are guaranteed matches with vetted, quality professionals that can effectively embody their campaign and influencers are guaranteed more opportunities with exciting brands.
Find out more about SwayFluence and its full range of flexible influencer marketing services, from matchmaking to strategic counsel and campaign management:
@Brands: Discover your brand potential with SwayFluence!
@Influencers: Join our networkto work with more exciting brands!